The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wrestlers
Agency: Fallon / Minneapolis
Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Friends
Agency: Lowe Howard Spink
Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
USA Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98474T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98475T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98477T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98478T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98479T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98480T
Award:
1998 Advertising Merit Award
Agency:
Houston Herstek Favat / Boston
Client:
Converse
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98481T
Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98482T
Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Mercedes-Benz of North America
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98483T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98484T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
The Coca-Cola Company/Sprite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98485T
Award:
1998 Advertising Merit Award
Agency:
Mother / London
Client:
Channel 5
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98486T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98487T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98488T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98489T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98490T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98491T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98492T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98493T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98494T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98495T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98496T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98497T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98498T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98505T
Award:
1998 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98506T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98507T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98508T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98437T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98438T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98439T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98440T
Award:
1998 Advertising Merit Award
Agency:
Cossette Communication-Marketing / Toronto
Client:
General Motors of Canada
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98441T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98442T
Award:
1998 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Miller
Title:
Wrestlers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Hallmark Cards
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98444T
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard Spink
Client:
Labatt Ice
Title:
Friends
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98445T
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Whitbread Beer Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98445T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz of North America
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98446T
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom New Zealand
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98447T
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom New Zealand
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98448T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98449T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98450T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98451T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Infiniti
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98452T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Nissan
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98453T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98454T
Award:
1998 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Mobile Telephone Network
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98455T